This review of GoHighLevel looks at the features, costs, advantages, and disadvantages of one of the top software packages used by businesses and agencies to promote their brands, create leads, and boost sales.
Table of Contents
What is GoHighLevel?
The question “What is GoHighLevel?” is further compounded by the fact that the name may not sound all that fantastical. “Why GoHighLevel?” may be the question that crosses the minds of businesses that need to generate leads and convert them.
The development and maintenance of an online business require the use of specific tactics and software. For numerous individuals, the fundamentals consist of managing email marketing campaigns, creating landing pages and websites, and implementing a sales funnel system. For others, more software might be required to maintain the operations of the business.
Traditionally, different software has been required to meet the various needs of managing an online agency or business. This is accompanied by the cumbersome nature of software integration and the mounting expenses associated with maintaining multiple software subscriptions.
HighLevel is an all-in-one marketing platform that offers marketing agencies the crucial features they require to generate and convert leads and keep clients. It is a one-stop software shop for small businesses, agencies, and entrepreneurs that offers automated marketing solutions.
GoHighLevel: Who Should Use It?
Like every product, the software is designed to meet the specific needs of a specific group of people. Despite its abundance of features and functionalities, some business models may find it restrictive.
The software is a dream come true for an agency owner or marketing expert who needs to gather leads, create funnels, send emails and SMSs to potential customers, and would love to automate the entire process. It is a feature-rich CRM and marketing platform.
However, the e-commerce store owner and the affiliate marketer who owns several blog sites may find HighLevel to be a limitation to the growth of the business. Your business model should determine if HighLevel is the best tool for you.
GoHighLevel Features
HighLevel is a fully-packed platform that offers the following features:
CRM and Pipeline Tools
The management system is designed to help you manage your marketing campaigns, lead nurturing processes, and maintain your customer relationships. You get to add your contacts, assign tags, and add them to campaigns.
The ability to nurture your leads via calls, emails, WhatsApp, or SMS and automate the process through the platform is a major highlight of GoHighLevel. Another upside of the CRM and pipeline management tiles is their mobile friendliness. You don’t get to lose a lead because you’re without your laptop.
Email Marketing
The LC Emai campaign feature on GoHighLevel email is as effective as any third-party emailing campaign platform. Building effective email campaigns may be challenging for many, but the LC Email feature on HighLevel is very easy to run.
The platform has an email builder that allows you to create schedules and track your campaigns. You may build your email from scratch, or you may choose to use customizable email templates. The interface features drag-and-drop elements that allow for easy editing.
Remember that there is an additional $0.0675 per 1000 emails sent when using the email feature. For 100,000 emails, that comes to $6.75, and for a million emails, it comes to $67.5. Considering the majority of dedicated email campaign software, this is incredibly affordable.
SMS Marketing
Being able to have prompt communication with your leads and clients is a desire every business owner has. HighLevel’s two SMS feature is a useful tool that lets you send SMS messages to your leads and clients, and they can reply with another SMS message.
Your chances of converting leads into sales are considerably increased if you include this in your marketing plan. The SMS tools facilitate tracking and management, whether through follow-up messages, appointment reminders, or promotional offers.
Additionally, you can use the SMS marketing tools to
- Send, store, respond to, and organize text messages
- Tailor your communications to particular leads.
- Automate text messages
- Make use of the integrated AI messaging tool.
Automation
Automation of systems and workflow is key to effectiveness and efficiency. HighLevel’s automation feature is an impressive feature that eliminates the need for repetitive administrative tasks and helps you create and manage campaigns, send SMS messages, send emails, and measure results. tasks that can be automated include
- Calendar scheduling and appointment reminders
- Emails sequences
- Course enrolment and reminders
- landing page tracking
- Missed calls and text message responses
- Nurturing leads through the pipeline
- Workflow
Funnels and Website Builder
HighLevelFunnelBuilder provides the tools to create a professionally-looking landing page and website for your business and clients. There are dozens of websites and landing page templates available to cater to the funnel-building needs of different niches.
These templates can be customized with the drag-and-drop method of adding elements to your page or site. HighLevel lacks certain features that can be found in other premium funnel-building software. For instance, you can’t share your funnels with others as you would with ClickFunnels.
Other tools provided by the software include course creation, calendars, AI, analytics and reporting, third-party software integration, and many more.
Integrations
Besides being feature-packed software, GoHighLevel does well at integrating third-party apps to improve your business.
Integration support for third-party apps include
- Zoom
- Google Forms
- Shopify
- Stripe
- Microsoft Outlook and many more
GoHighLevel Pricing
GoHighLevel offers 3 pricing plans: the Agency Starter Plan ($97), the Agency Unlimited Plan ($297), and the Agency Pro Plan ($497).
Agency Starter Plan
- It costs $97 per month and $970 for the annual subscription
- You have access to the
- CRM tools,
- Email and SMS marketing tools
- Website and page builder
- Pipeline and basic automation
- You can only create three sub-accounts. Therefore, limiting the number of clients you can manage.
- It’s good enough for a start.
Agency Unlimited Plan
- It costs $297 monthly and $2970 for the annual subscription.
- Alongside the features in Agency Starter, you have access to
- Appointment scheduling
- Advanced automation for your marketing campaigns
- Customizations and integrations
- You can add an unlimited number of users and accounts
Agency Pro Plan.
- It costs $497 monthly and $4970 for the annual subscription
- Alongside the features of Agency Unlimited, this plan unlocks the white label and reseller options. This gives you the opportunity to
- Resell HighLevel as your software
- Customize and rebrand the GoHighLevel software
GoHighLevel Pro and Cons
Pros
- The platform is a jack of all trades that provides solutions to the various needs of your business. email marketing, CRM, funnel building, course creation and so much more
- It’s more affordable than the total cost of having dedicated software for each function
- The intuitive drag-and-drop feature makes the building of funnels, landing pages, and websites a lot easier
- The analytics are easy to read and help make well-informed decisions and strategies.
- It offers a 14-day free trial period to test the platform.
- It offers agency and white-label options.
Cons
- Due to the complexity of functions, there’s a learning curve to mastering the tools
- It has limited e-commerce functionality
- Because features and tools get updated often, most of the training materials are outdated
- Most of the templates may come off as unattractive and basic
- Small businesses may find the pricing to be on the high side, as few functionalities are needed at that level.
- Sometimes, customer service responses to complaints are slow.
GoHighLevel Review and Ratings
Highlevel comes highly rated with good reviews on online review sites like TrustPilot, G2, and GetApp. It’s lauded for its wide range of features and ease of use. However, the complaints center around the quality of customer support and the inadequacy of resource materials.
GetApp gives Go High Level a rating of 4.2 out of 5 from 62 individual reviews of the software, 4.3 for the features, and 4.1 for its value for money.
Trustpilot gives it an almost perfect score of 4.9 out of 5 from 1,933 reviews on its site.
From 103 reviews on G2 HighLevel has a score of 4.3 out of 5. The reviewers consider it helpful in terms of ease of use, features, and integration. However, it scores low in customer support, learning curve, and bugs.
My Verdict on GoHighLevel
HighLevel gives you a bit of everything but excels better as a CRM software than any other use case. Although it has lots of features that make it suitable for other purposes, its inability to replicate the same level of excellence as found in its CRM capability leaves one dissatisfied with such functions
As such, it isn’t the best tool for business models that do not require lots of lead generation and conversion. A marketing professional may be satisfied with its website-building tools and templates, but a blogger will find them uninspiring and time-consuming.
Yet, there’s room for growth in what’s lacking. These tools and features can be improved upon to meet the needs of certain models as time goes by. It does a great job at fulfilling its primary function, and it has enormous potential to do much more.
I rate it at 4.5 out of 5. Use the link below to test HighLevel on a 14-day trial to test the software with its full functionalities.
